Revenue Attribution Engine
CPA Calculator
Track cost per acquisition, ROI multiplier & breakeven across all plans
✓ Saved
⚙️Campaign Inputs
auto-saves locally
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📊Live Results
💸 Cost per Visitor / Click
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🧪 Cost per Trial Started
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🎯 Cost per Paid Customer (CPA)
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📈 Trial → Paid Conversion
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💎 Avg Customer LTV
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🚀 ROI Multiplier (LTV÷CPA)
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📡 ROAS (Revenue ÷ Spend)
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💰 Profit per Customer
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🎯ROI Health
Enter inputs to calculate
Target: 3×+ ROI for sustainable growth
🔻Trial Funnel
visitors → trials → paid
▼ 0% click-to-trial
▼ 0% trial-to-paid
💡Funnel Benchmarks
Click → Trial (target)
5–15%
Trial → Paid (target)
20–40%
💎LTV Reference
@ 20 wk avg tenure
| Plan | Price | LTV (20wk) | Max CPA | Breakeven |
|---|---|---|---|---|
| ⭐ Founding | $14.99/wk | $299.80 | $99.93 | — |
| 💎 Standard | $24.99/wk | $499.80 | $166.60 | — |
| ∞ Lifetime | $499 once | $499.00 | $166.33 | — |
| Weighted Avg | — | — | — | — |
Max CPA = 33% of LTV (industry standard healthy threshold). Breakeven = current CPA vs plan LTV.
⚖️Breakeven Calculator
what you can afford per customer
⭐ Founding — $14.99/wk
$299.80
Max viable CPA at 33% LTV threshold
Enter CPA to compare
💎 Standard — $24.99/wk
$499.80
Max viable CPA at 33% LTV threshold
Enter CPA to compare
∞ Lifetime — $499
$166.33
Max viable CPA at 33% LTV threshold
Enter CPA to compare
📡Platform Breakdown
CPA & ROAS by ad channel — proportional to spend
Meta Ads
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CPA
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ROAS
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Share
Google Ads
$
CPA
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ROAS
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Share
TikTok Ads
$
CPA
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ROAS
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Share
Pinterest
$
CPA
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ROAS
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Share
📊Platform Efficiency Comparison
💡 Enter spend per platform above. CPA & ROAS are estimated proportionally based on overall conversion rate.
Platform spend auto-syncs to the Total Ad Spend field when you fill all four channels.
📈Historical CPA Trend
Click + Log Entry to save today's CPA to history. Entries are stored locally.